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Cookies & Similar Technologies Policy 

The terms of business were last updated on 20 February 2022 

We think it is important for you to understand how cookies and other similar technologies are used by ShopByLocals (SBL) and our Sellers. These technologies help SBL function, allow us to understand how you use the Services, and have a number of purposes (beyond just advertising) that you can read about in this policy. 

In this policy, we will refer to as the “Site” and SBL’s mobile applications as the “Apps.” We will refer to the Site, the Apps, SBL Payments, and our other services collectively as the “Services.” We will refer to cookies and similar technologies collectively as “Cookie Technologies.” 

 1. Types of Cookie Technologies Cookies

Cookies are small data files sent from a server to your web browser. They are stored in your browser’s cache and allow a website or a third party to recognize your browser. There are three primary types of cookies: 

  • Session cookies are specific to a particular visit and carry information as you view different pages so you don’t have to re-enter information every time you change pages or attempt to checkout. Session cookies expire and delete themselves automatically in a short period of time like after you leave the Site or when you close your web browser. 
  • Persistent cookies remember certain information about your preferences for viewing the site, and allow SBL to recognize you each time you return. Persistent cookies are stored on your browser cache or mobile device until you choose to delete them, and otherwise typically delete themselves at expiration. 
  • Third-party cookies are placed by someone other than SBL, and may gather browsing activity across multiple websites and across multiple sessions. They are usually a type of persistent cookie and are stored until you delete them or they expire based on the time period set in each third-party cookie. 

Cookies store data about your use, but they are helpful because they allow us to help SBL function and customize your experience. You can configure your desktop or mobile browser’s settings to reflect your preference to accept or reject cookies, including how to handle third-party cookies. 


Other Technologies 

In addition to cookies, there are other similar technologies used by SBL and elsewhere on the web or in mobile ecosystems. 

  • Web beacons: These are tiny graphics (sometimes called “clear GIFs” or “web pixels”) with a unique identifier that are used to understand browsing activity. In contrast to cookies, which are stored on a user’s computer hard drive, web beacons are rendered invisibly on web pages when you open a page. 
  • Social widgets: These are buttons or icons provided by third-party social media providers that allow you to interact with those social media services when you view a web page or a mobile app screen. These social widgets may collect browsing data, which may be received by the third party that provided the widget, and are controlled by the third parties. 
  • UTM codes: These are strings that can appear in a URL (the “Uniform Resource Locator,” which is typically the http or https address entered to go to a web page) when a user moves from one web page or website to another, where the string can represent information about browsing, such as which advertisement, page, or publisher sent the user to the receiving website. 
  • Application SDKs: These are mobile application third-party software development kits that are embedded in the Apps (and are used in many mobile applications). These app SDKs permit the collection of information about the app itself, activity in the app, and the device the application is running on. 
  • Local Storage Objects: These are sets of data that can be stored on your browser by a site or app. They can be used to maintain preferences, a history of usage, or even the state or settings of a site or an app. 
  • Internet of Things identifiers: Like mobile identifiers, internet-connected devices such as voice activated assistants or smart TVs may send identifiers and other data analogous to web browsers or mobile SDKs. 

 2. Purposes

SBL uses Cookie Technologies to recognize your logged-in state on SBL, to understand what purchases members and visitors are interested in, to make SBL’s Site function for you, and to help your browsing experience and use of the Site, Services, and Apps feel more customized. More generally, SBL uses Cookie Technologies for the following. 

Security and Authentication (Strictly Necessary) 

Some cookie and similar technology functions are necessary and vital to ensuring that SBL works properly for visitors and members, such as maintaining the security, safety, and integrity of the Site, authentication and logging into SBL (including remembering permissions and consents you have granted), and ensuring the ability to securely complete transactions. 

Account and User Preferences 

Some technologies are used to remember your account and preferences over time, such as keeping yourself logged in when returning to SBL, maintaining your choices on SBL features and how you want SBL to appear (including keeping track of your preferred language and country), and customizing content based on how you use SBL. 

Social Networks 

Some technologies help you to interact with social networks you are signed into while using the Services, such as sharing content with the social network, logging in with the social network, and other features you employ with the social network, or that are allowed in the social network’s privacy policy. These may be set and controlled by the social networks, and your preferences with those social networks. 

Social networks may also work with SBL or with you for analytics or for marketing purposes, as discussed below. You may be able to manage your privacy preferences for these social networks and their tools and widgets via your account with the social network. 

Performance and Analytics 

Some technologies help provide performance data on how the Services are functioning in order to improve SBL and the Services, including, for example, data on site and app functionality and speed to help us optimize SBL, how the Services are used to help us improve your experience on SBL, and detecting and gathering reporting on bugs to help make SBL work better. 

In addition, SBL may employ transient technologies, including cookies or local stored objects, for site performance, experiments, form information, and interactions with the site, and may use temporary, short-term cookies for limited-time site events such as sales and promotions. 

The Site employs Google Analytics to help understand how SBL is used by its community. For some of the advertising features listed below, like retargeting, data from Google Analytics may be combined with SBL’s first-party data and third-party cookies (like Google’s advertising cookies) as permitted by Google’s and SBL’s respective policies. 

You can find more information on how Google Analytics works in this Google guide and on Facebook App Events here. 

Marketing Services 

SBL partners with third-party service providers that may use various Cookie Technologies to permit us and them to learn about which ads you see and click when you visit SBL, the Apps, and affiliated sites or to show you ads on and off SBL. These may include things such as: 

  • Frequency capping, which limits the number of times a user’s browser or mobile device displays the same ad; 
  • Attribution tracking, which estimates which advertising or marketing source brought someone to SBL, or determines which marketing source led to actions like a visit or a purchase; 
  • Remarketing and retargeting, which shows relevant ads to an audience based on prior shopping and browsing patterns on SBL; 
  • Audience targeting, which refers to targeting advertisements to a large audience based on the audience’s known or inferred demographics; and 
  • Cross-device recognition, which recognizes actions across multiple devices or browsers. 

Some third-party service providers may provide information like demographics, cross-device information, or interest categories from a combination of sources that, while not identifying you personally, permit us to provide you with more relevant and useful advertising. In some cases, this information may have non-marketing performance analytics uses as well. 

These technologies allow a partner to recognize your computer, mobile device or network device (like an IoT device such as a voice-activated assistant or smart TV), each time you visit SBL or other websites and mobile applications based on data like a cookie, your IP address, or device ID, but do not allow access to other personal information from SBL. However, these technologies may allow us or a third party to recognize you, either from a single device or across devices, over time. These third parties are required to follow applicable laws, self-regulatory programs, and SBL’s data protection rules where applicable. SBL does not have control over these third parties, who each have their own privacy policies and privacy practices. SBL adheres to the Digital Advertising Alliance‘s Self-Regulatory Principles for Online Behavioral Advertising. 

For audience targeting, SBL may share hashed identifiers that represent an email address or name with partners Google and/or Facebook so they can provide SBL with audiences interested in specific types of products and services. Google and/or Facebook will only provide this information, and can only identify you, based on their separate policies and agreements with their users. More information is provided in SBL’s Cookies and Similar Technologies Disclosures.

3. Services in the Apps (SDKs)

The Apps may include third-party application software development kits (“SDKs”) that provide mobile performance and analytics data, bug reporting features, and application program interfaces (“APIs”) to third parties that help provide the Services, for social media functionality, and for marketing and advertising. 

 4. Consent, Contract, and Legitimate Interests in Processing

Certain Cookie Technologies are employed to make the Site function for its intended purpose, and are provided based on contractual necessity based on your agreement with SBL to perform the services you have requested. These include the functions strictly necessary to the service noted above. 

By choosing to use our Services after having been notified of our use of Cookie Technologies in the ways described in this Policy, and, in applicable jurisdictions, through notice and unambiguous acknowledgement of your consent, you agree to such use. More information is laid out in our Privacy Policy 

 5. Managing Your Cookie Technology Preferences

You have the ability to control the use of certain Cookie Technologies. You can opt out of third party marketing cookies and similar technologies via the Privacy Settings link available at the bottom of most SBL site pages, or via the GDPR Preferences link for users in the European Union and EEA. As noted previously, information on third party privacy policies and opt-out process can be found in our Cookies & Similar Technologies Policy. 

Opt-in and Opt-out for Browsers 

In addition, when you use SBL via a browser, you can change your web browser’s settings to reflect your cookie preferences. Each browser is a little different, but usually these settings are under the “options” or “preferences” menu. The links below provide information about cookie settings for the browsers supported by SBL: 


Opt-out of Third-Party Networks 

If you do not wish to have this information used for the purpose of serving you interest-based advertisements, in addition you may decline to receive interest based ads through TrustE/TrustArc’s preferences manager (or if you are located in the European Union click here). Please note this does not stop you from being served advertisements. You will continue to receive generic advertisements. If you reject or block all cookies in your browser settings, you will not be able to take advantage of SBL’s Services as some cookies are necessary for the Site to function properly. 

You can learn more about managing your preferences for ads online, particularly for many third-party advertising networks, through resources made available by the Digital Advertising Alliance at or the Network Advertising Initiative at 

Google Analytics Opt-out 

For Google Analytics Advertising Features, you can opt-out through Google Ads Settings, Ad Settings for mobile apps, or any other available means (for example, the NAI’s consumer opt-out listed above). Google also provides a Google Analytics opt-out plug-in for the web. 

Third-Party Tools 

Various third parties provide browser plug-ins and apps that can help provide you information on and limit or block third-party cookies, web beacons, and some Javascript-based technologies. SBL cannot vouch for the efficacy of a particular third-party product, but popular products that provide these privacy enhancements include Ghostery and AdBlock Plus. 

Both Google and Facebook provide tools to control use of advertising on their respective platforms, including advertising on and with SBL. More information can be found in your account settings on the respective platforms, including in Google’s Privacy Center and in Facebook’s Ad Settings. 

Mobile and Third Party Device Opt-out 

If you access SBL through the Apps, you may also control interest-based advertising on an iOS or Android device by selecting the “Limit Ad Tracking” option in the privacy section of the Settings App on iOS or via advertising preferences on Android-based devices (usually in the Google Settings app). This will not prevent you from seeing advertisements but will limit the use of device advertising identifiers to personalize ads based on your interests. 

For third party IoT devices such as voice activated assistants or smart TVs, consult with the manufacturer and/or service provider for the opt out mechanism for their respective devices and services. 


6. How To Clear Cookies, History & Browsing Data

Cookies are small text files placed in storage on your web browser. They are used to track user activity, and are harmless. 

Still, some people wish to delete cookies. This is easy to do. Every browser has a way to delete cookies. You’ll find instructions for many of the more popular browsers below. 

The fastest way to delete is by pressing the following keyboard keys “shift + ctrl + delete”. 


In addition to deleting cookies, you can also delete your cache, browser history, stored password, and other browser storage. None of this will protect your privacy online, but it may help you keep secrets from other people who have access to your browser. 

If you can’t find instructions here (your browser isn’t listed) you can usually search for help on browser’s help tool. Also, you can usually find it by “poking around” a little. Most browsers keep their cookie settings in one of a few places: 

  • History 
  • Preferences 
  • Settings 
  • Privacy (which may be a sub-heading of one of the other three) 

In addition to regular cookies (HTTP cookies), you may also have “Flash cookies,” or “Adobe Local Storage Objects.” You usually can’t delete these from the browser, because they aren’t handled by the browser, they are handled by the Adobe flash player. 

For information on how to delete and manage Adobe LSO’s see the Adobe website’s article on the Website Storage Panel. 

Removing Cookies on Windows 

Deleting Cookies from Google Chrome on Windows 

  1. From the main menu, click More tool > Clear Browsing Data 
  2. Select the items you would like to delete, including Cookies. Select the time period you would like affected. 
  3. Click Clear Browsing Data 

You can use Incognito Mode (Ctrl + Shift + N) to automatically delete cookies and other session data when you close your browser window. 

Deleting Cookies in Firefox on Windows 

  1. From the main toolbar, click Preferences 
  2. Select the Advanced panel 
  3. Click on the Network tab 
  4. Under Cached Web Content, click Clear Now 

Deleting Cookies in Internet Explorer 11 on Windows 

  1. From the main toolbar, select Settings 
  2. Click Options 
  3. Under History, click Select 
  4. Select the cookies check box, then click Delete 

You can also use InPrivate Browsing in Internet Explorer (found under Settings > Safety > InPrivate Browsing). 

Removing Cookies on Mac 

Deleting Cookies from Google Chrome on Mac 

  1. From the main toolbar: History > Show Full History > Clear Browsing Data 
  2. Select the items you would like to delete, including Cookies. Select the time period you would like affected. 
  3. Click Clear Browsing Data 

You can also use Incognito Mode to automatically delete cookies and other session data when you close your browser window. 

Deleting Cookies in Firefox on Mac 

  1. From the main toolbar: History > Clear Recent History 
  2. Select the time period you would like affected, and the items you would like to delete, including cookies. 
  3. Click Clear Now. 

You can also use a Private Window to automatically delete cookies and other session data when you close your browser window. 

Deleting Cookies in Safari on Mac 

  1. From the main toolbar: History > Clear History and Website Data 
  2. Select the time period you would like affected. 
  3. Click Clear History. 

You can also use a Private Window to automatically delete cookies and other session data when you close your browser window. 


7. Contact Us

If you have questions about the use of Cookie Technologies at SBL, please see the “Contact” section of SBL’s Privacy Policy 

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