Augmented reality is expected to rapidly grow to $120 billion in revenue by 2020. As a result, augmented reality ecommerce will likely disrupt the ecommerce industry with its ability to personalize and enhance the shopping experience for customers.
Approximately 40% of consumers would be willing to spend more on a product if it offered an augmented reality experience. Thus, putting retailers who offer augmented reality features online at a competitive advantage that’ll likely increase sales, conversion rates and number of products sold for their online store.
Why You Should Try Augmented Reality Ecommerce
While most of us were introduced to augmented reality through the popular Pokemon Go app, augmented reality isn’t just for gaming. Over the next few years you’ll see it expand into other industries like health care, books, and of course, there’s augmented reality e-commerce.
Visualize Your Purchases
Enhance the Shopping Experience
Personalizes Online Shopping
Augmented reality ecommerce can personalize the shopping experience for your customers. Over time, you’ll start finding tools that allow customers to see what clothes look like on them, that show what sizes would fit your body or that show the actual size of a product in your space, and other features that would solve the problems of online retail. Instead of an online store showing models wearing the clothing, customers may even be able to see themselves in all of the outfits to know which would look best on them. You’ll start seeing a level of personalization that will likely increase online store conversion rates while increasing sales as well.